Type:

Client:


Product:

Objective:



Period:


Main formats:
Branded + Performance Campaign

S.N. Fyodorov Eye Microsurgery Complex

Laser vision correction

Attracting the target audience, increasing the number of applications for admission

3 months



Video, Display, native

PROGRAMMATIC-SOLUTIONS FOR TAMBOV BRANCH OF THE S.N. FYODOROV EYE MICROSURGERY COMPLEX
Experience and technology
The unique procurement algorithm for solving the client's problems within this campaign was performed by a specially formed team of professionals:
The expanded list of placements provided maximum coverage of the target audience
Account manager
Business analyst, media planner
Designer
AdOps specialist
Work with customer segments

TARGETING SETTINGS

1
by interests
Lead a healthy lifestyle
Love to play sports
Are fond of reading works in the field of IT
2
by income level
above average
high
3
GEO
Tambov city, Voronezh city,
Lipetsk city, Penza city
Selection of auditory segments in QBERRY DMP
Men and women aged 18–55 with above–average earnings
Students of prestigious universities whose parents can pay for treatment.
Programmatic video
Launch of Out-stream and In-stream video
1 stage
1
1.06.2018– 31.06.2018
2
Remarketing settings
Return of users who visited the site
3

Cross-platform synchronization
Optimize the display of advertising creativities between different devices of one user
Results
131 650
53 294
40,48%
1,36 pages
31,6%
0:41 sec
number of demonstrations
number of views
VTR
viewing depth
failure rate
average time on the site
Media advertising
Show personalized creatives for different segments of your target audience
2 stage
1
1.07.2018– 31.07.2018
2
Programmatic Native
Involve users in interacting with brand advertising through the use of native formats
3

Remarketing settings
Return of users who visited the site
Results
293 611
1057
293 611
1,32 pages
39,9%
0:40 sec
number of demonstrations
number of views
VTR
viewing depth
failure rate
average time on the site
4

Cross-platform synchronization
Optimize the display of advertising creativities between different devices of one user
Media advertising
Show personalized creatives for different segments of your target audience
3 stage
1
1.08.2018– 31.08.2018
2
Programmatic Native
Involve users in interacting with brand advertising through the use of native formats
3

Remarketing settings
Return of users who visited the site
Results
411 667
1482
0,36%
1,7 pages
37%
1:05 sec
number of demonstrations
number of views
CTR
viewing depth
failure rate
average time on the site
4

Cross-platform synchronization
Optimize the display of advertising creativities between different devices of one user
Examples of placement